What can I complain about?

 

 

Commercial Communications:

 

any form of announcement on radio and television coming within the recognised character of advertising, sponsorship and teleshopping and any other form of commercial promotion.

 

There are currently two Codes pertaining to commercial communications which broadcasters must adhere to:

 

a) the General Advertising Code, which includes objectives to 'ensure that the public can be confident that commercial communications (i.e advertising, sponsorship and teleshopping and other forms of commercial promotion) are legal, honest, truthful and decent' and 'to ensure that commercial comminuications do not impinge on the editorial integrity of broadcasts'.

A copy of this code is available from the BCC, or on this site, general advertising code (pdf format).

 

b) the Children's Advertising Code which defines 'children's advertising as 'advertising that promotes products, services or activities that are deemed to be of particular interest to children and/or are broadcast during and between children's programming.'A copy of this code is available on request from the BCC or on this site, children'scode (pdf format).

 

	advertising complaint_form.doc
	126kb
	click here to download

 

Relevant Section of Broadcasting Act 2001: Section 24(2)(e)

 

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